Cookie notices
BISONAPP.COM
| Grouping | Company | Name of cookie | Storage | Function |
|---|---|---|---|---|
| necessary | Complianz | complianz_consent_status | 365 days | Stores cookie consent intent on bisonapp.com |
| necessary | Complianz | cmplz_user_data | session based | Determines which cookie banner is displayed |
| necessary | Complianz | complianz_policy_id | 365 days | Records the cookie policy ID for the accepted cookie policy |
| necessary | Polylang | pll_language | permanent (YES) | Stores language settings |
| necessary | Google Fonts | Google Fonts API | 1 year | Requests the user IP address |
| Marketing / Analysis | Meta | _fbp | 3 months | Tracks visitors across web pages |
| Marketing / Analysis | Meta | _fbc | 2 years | Stores last visit |
| Marketing / Analysis | Meta | actppresence | 1 year | Manages frequency of ads displayed |
| Marketing / Analysis | Meta | fbm* | 1 year | Stores user details |
| Marketing / Analysis | Meta | xs | 3 months | Stores unique user ID |
| Marketing / Analysis | Meta | fr | 3 months | Enables ad delivery and retargeting |
| Marketing / Analysis | Meta | datr | 2 years | Prevents fraud |
| Marketing / Analysis | Meta | sb | 2 years | Stores browser details |
| Marketing / Analysis | Meta | *_fbm_ | 1 year | Stores user details |
| Marketing / Analysis | Bunchbox | _bb | 2 years | Unique ID from bunchbox for the user (browser) |
| Marketing / Analysis | Bunchbox | _bb_pd | 30 minutes | Temporary storage of attributes passed to bunchbox for personalization. |
| Marketing / Analysis | Bunchbox | _bb_q | 1 minute | Temporary storage of bunchbox tracking calls in order to resend them after a redirect if necessary. |
| Marketing / Analysis | Bunchbox | _bb_t | 2 years | Memory of the assignment of this user (Browser) to the variants in the experiments in which the user participates |
| Marketing / Analysis | Bunchbox | _bb_verify | Session | Test cookie to check if setting first-party cookies is possible under the given domain. |
| Marketing / Analysis | Google Analytics | _gid | 1 day | Counts and tracks page views |
| Marketing / Analysis | Google Analytics | _gat | 1 year | Stores anonymized statistics |
| marketing / analysis | Google Analytics | _ga | 1 years | Counts and tracks page views |
| Marketing / Analyse | Google Ads | _gcl_au | persistent | Stores and tracks conversions |
| Marketing / Analyse | Tradedoubler | tluid | 30 days | Identify the visitor and optimize advertising relevance by collecting visitor data from multiple websites. |
| other | YouTube | YSC | Session | Stores unique user ID |
| other | YouTube | PREF | 1 year | Tracks visitors across web pages |
| Marketing / Analysis | Linkedin ads | LinkedIn Insight Tag | Session | This cookie is used to track the behavior of users on your website who arrived via LinkedIn ads. It enables you to measure conversions, run retargeting campaigns, and collect audience data. |
| Marketing / Analysis | Linkedin ads | li_adsid | 6 months | This pseudonymous ID is generated by the Insight Tag and helps with conversion tracking. It is stored in the user’s browser and expires after six months. |
| Marketing / Analysis | Linkedin ads | bcookie | 1 year | Used to identify LinkedIn members. |
| Marketing / Analysis | Linkedin ads | li_gc | 6 months | Identifies LinkedIn members and optimizes ad functionality. |
TRADE.BISONAPP.COM
| Grouping | Company | Name of cookie | Storage | Function |
|---|---|---|---|---|
| necessary | Complianz | complianz_consent_status | 365 days | Stores cookie consent intent on bisonapp.com |
| necessary | Complianz | cmplz_user_data | session based | Determines which cookie banner is displayed |
| necessary | Complianz | complianz_policy_id | 365 days | Records the cookie policy ID for the accepted cookie policy |
| necessary | Polylang | pll_language | permanent (YES) | Stores language settings |
| necessary | Google Fonts | Google Fonts API | 1 year | Requests the user IP address |
| Marketing / Analysis | Meta | _fbp | 3 months | Tracks visitors across web pages |
| Marketing / Analysis | Meta | _fbc | 2 years | Stores last visit |
| Marketing / Analysis | Meta | actppresence | 1 year | Manages frequency of ads displayed |
| Marketing / Analysis | Meta | fbm* | 1 year | Stores user details |
| Marketing / Analysis | Meta | xs | 3 months | Stores unique user ID |
| Marketing / Analysis | Meta | fr | 3 months | Enables ad delivery and retargeting |
| Marketing / Analysis | Meta | datr | 2 years | Prevents fraud |
| Marketing / Analysis | Meta | sb | 2 years | Stores browser details |
| Marketing / Analysis | Meta | *_fbm_ | 1 year | Stores user details |
| Marketing / Analysis | Meta | wd | 1 week | Sets screen resolution |
| Marketing / Analysis | Meta | act | 90 days | Keep user logged in |
| Marketing / Analysis | Meta | c_user | 90 days | Store unique user ID |
| Marketing / Analyse | google ads | _gcl_gb | 90 days | Supports conversion tracking (i.e., measuring the success of advertising campaigns). The cookie helps link a conducted advertising campaign (e.g., an ad click) to a later action (e.g., a purchase or registration). This allows potential conversions to be assigned to the respective campaign and the effectiveness of advertising measures to be evaluated. |
| Marketing / Analyse | google ads | _gac_gb_<wpid> | 90 days | This cookie is used in connection with Google services. Its main function is to store campaign information that helps link and measure a Google Ads-initiated campaign and a later conversion (e.g., a purchase or registration). Specifically, it stores details that allow marketing performance to be traced, which is important for measuring success and optimizing advertising campaigns. |
| Marketing / Analyse | google ads | _gcl_aw | 90 days | This cookie is used by Google Ads and primarily serves conversion tracking. This means it measures the impact of advertising campaigns by storing whether and how users perform a specific action (e.g., a purchase or registration) after clicking an ad. |
| Marketing / Analyse | google ads | GCL_AW_P | 90 days | This cookie is generally used in connection with Google advertising services and primarily serves conversion tracking. It helps measure the success of advertising measures and assign conversions (e.g., purchases or registrations) to a specific campaign. |
| Marketing / Analyse | google ads | _gcl_gs | 90 days | The _gcl_gs cookie is used by Google services (e.g., within the scope of Global Site Tags) and is usually one of the cookies used for conversion tracking. |
| Marketing / Analyse | google ads | _gcl_ag | 90 days | This cookie is used by Google advertising services and mainly functions to collect conversion-related information. |
| Marketing / Analyse | google ads | Conversion | 90 days | This cookie serves to record whether a user has performed a desired action (such as a purchase, registration, or download) after specific interactions (e.g., a click on an advertisement). |
| Marketing / Analysis | Google Analytics | _gid | 1 day | Counts and tracks page views |
| Marketing / Analysis | Google Analytics | _gat | 1 year | Stores anonymized statistics |
| Marketing / Analysis | Google Analytics | _ga | 2 years | Counts and tracks page views |
| Marketing / Analysis | Google Ads | _gcl_au | persistent | Stores and tracks conversions |
| Marketing / Analysis | Tradedoubler | tluid | 30 days | Identify the visitor and optimize advertising relevance by collecting visitor data from multiple websites. |
| other | YouTube | YSC | Session | Stores unique user ID |
| other | YouTube | PREF | 1 year | Tracks visitors across web pages |
| Marketing / Analysis | taboola.com | taboola_fp_td_user_id | 1 year | Attribution of user visits to measure marketing campaign performance. |
| Marketing / Analysis | taboola.com | t_gid | 1 year | Attribution of user visits to measure marketing campaign performance. |
| Marketing / Analysis | taboola.com | taboola_select | 1 year | Attribution of user visits to measure marketing campaign performance. |
| Marketing / Analysis | _rdt_uuid | 90 days | Used to attribute conversions on Reddit Ads. | |
| Marketing / Analysis | X Tracking | Personalization_id | 2 years | This cookie is set by X (Twitter) to recognize users and provide personalized content and ads. It is used to track user behavior across websites. |
| Marketing / Analysis | X Tracking | Guest_id | 2 years | Used to identify anonymous users and measure the performance of ad campaigns. |
| Marketing / Analysis | X Tracking | Guest_id_ads | 2 years | Cookies set by Twitter/X to identify visitors, deliver embedded content, and measure or personalize advertising campaigns. |
| Marketing / Analysis | X Tracking | Guest_id_marketing | 2 years | Cookies set by Twitter/X to identify visitors, deliver embedded content, and measure or personalize advertising campaigns. |
| Marketing / Analysis | X Tracking | _twitter_sess | Session | Used to manage user session data during the website visit. |
| Marketing / Analyse | X Tracking | External_referer | 7 days | Stores referrer information to understand from which source a user arrived. |
| Marketing / Analysis | X Tracking | Ct0 | 6 hours | Used to support security functions and session management on X. |
| Marketing / Analysis | Stackadapt Tracking | sa-user-id | 1 year | To be able to unique identify a user for retargeting, conversion, or look-alike purposes. |
| Marketing / Analysis | Stackadapt Tracking | sa-user-id-v2 | 1 year | To be able to unique identify a user for retargeting, conversion, or look-alike purposes. |
| Marketing / Analysis | Stackadapt Tracking | sa-user-id-v3 | 1 year | To be able to unique identify a user for retargeting, conversion, or look-alike purposes. |
| Marketing / Analysis | Stackadapt Tracking | sa-session-id | session | Stores session information of user behavior for analytics and advertising purposes. |
| Marketing / Analysis | Stackadapt Tracking | sa-audience | 30 days | |
| Marketing / Analysis | Stackadapt Tracking | sa-campaign-id | 6 months | Used to measure and optimize the performance of advertising campaigns. |
| Marketing / Analysis | Stackadapt Tracking | sa-camp-* | 90 days | Tracks a campaign ID that a user has viewed or clicked. |
| Marketing / Analysis | Stackadapt Tracking | sa-aid-pv | 1 hour | Stores auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel). |
| Marketing / Analysis | Microsoft Ads Tracking | _uetsid | 1 Day | This cookie is used by Microsoft Advertising to store session data and track conversions on the website. |
| Marketing / Analysis | Microsoft Ads Tracking | _uetvid | 13 months | Used to store a unique visitor ID to recognize returning users and collect behavior data for remarketing and analytics. |
| Marketing / Analysis | Microsoft Ads Tracking | MUID | 13 months | This Cookie is set by Microsoft to identify unique web browsers visiting Microsoft sites and to measure ad performance. |
| Marketing / Analysis | Microsoft Ads Tracking | SRM_B | 1 year | Used by Microsoft Advertising to track user interaction with advertisements. |
| Marketing / Analysis | Microsoft Ads Tracking | _uetmsclkid | 3 months | Stores the Microsoft Click ID to attribute user interactions to ad campaigns. |
iOS App Store
Google Play Store