Cookie notices
BISONAPP.COM
| Grouping | Company | Name of cookie | Storage | Function |
|---|---|---|---|---|
| necessary | Complianz | complianz_consent_status | 365 days | Stores cookie consent intent on bisonapp.com |
| necessary | Complianz | cmplz_user_data | session based | Determines which cookie banner is displayed |
| necessary | Complianz | complianz_policy_id | 365 days | Records the cookie policy ID for the accepted cookie policy |
| necessary | Polylang | pll_language | permanent (YES) | Stores language settings |
| necessary | Google Fonts | Google Fonts API | 1 year | Requests the user IP address |
| Marketing / Analysis | Meta | _fbp | 3 months | Tracks visitors across web pages |
| Marketing / Analysis | Meta | _fbc | 2 years | Stores last visit |
| Marketing / Analysis | Meta | actppresence | 1 year | Manages frequency of ads displayed |
| Marketing / Analysis | Meta | fbm* | 1 year | Stores user details |
| Marketing / Analysis | Meta | xs | 3 months | Stores unique user ID |
| Marketing / Analysis | Meta | fr | 3 months | Enables ad delivery and retargeting |
| Marketing / Analysis | Meta | datr | 2 years | Prevents fraud |
| Marketing / Analysis | Meta | sb | 2 years | Stores browser details |
| Marketing / Analysis | Meta | *_fbm_ | 1 year | Stores user details |
| Marketing / Analysis | Bunchbox | _bb | 2 years | Unique ID from bunchbox for the user (browser) |
| Marketing / Analysis | Bunchbox | _bb_pd | 30 minutes | Temporary storage of attributes passed to bunchbox for personalization. |
| Marketing / Analysis | Bunchbox | _bb_q | 1 minute | Temporary storage of bunchbox tracking calls in order to resend them after a redirect if necessary. |
| Marketing / Analysis | Bunchbox | _bb_t | 2 years | Memory of the assignment of this user (Browser) to the variants in the experiments in which the user participates |
| Marketing / Analysis | Bunchbox | _bb_verify | Session | Test cookie to check if setting first-party cookies is possible under the given domain. |
| Marketing / Analysis | Google Analytics | _gid | 1 day | Counts and tracks page views |
| Marketing / Analysis | Google Analytics | _gat | 1 year | Stores anonymized statistics |
| marketing / analysis | Google Analytics | _ga | 1 years | Counts and tracks page views |
| Marketing / Analyse | Google Ads | _gcl_au | persistent | Stores and tracks conversions |
| Marketing / Analyse | Tradedoubler | tluid | 30 days | Identify the visitor and optimize advertising relevance by collecting visitor data from multiple websites. |
| other | YouTube | YSC | Session | Stores unique user ID |
| other | YouTube | PREF | 1 year | Tracks visitors across web pages |
TRADE.BISONAPP.COM
| Grouping | Company | Name of cookie | Storage | Function |
|---|---|---|---|---|
| necessary | Complianz | complianz_consent_status | 365 days | Stores cookie consent intent on bisonapp.com |
| necessary | Complianz | cmplz_user_data | session based | Determines which cookie banner is displayed |
| necessary | Complianz | complianz_policy_id | 365 days | Records the cookie policy ID for the accepted cookie policy |
| necessary | Polylang | pll_language | permanent (YES) | Stores language settings |
| necessary | Google Fonts | Google Fonts API | 1 year | Requests the user IP address |
| Marketing / Analysis | Meta | _fbp | 3 months | Tracks visitors across web pages |
| Marketing / Analysis | Meta | _fbc | 2 years | Stores last visit |
| Marketing / Analysis | Meta | actppresence | 1 year | Manages frequency of ads displayed |
| Marketing / Analysis | Meta | fbm* | 1 year | Stores user details |
| Marketing / Analysis | Meta | xs | 3 months | Stores unique user ID |
| Marketing / Analysis | Meta | fr | 3 months | Enables ad delivery and retargeting |
| Marketing / Analysis | Meta | datr | 2 years | Prevents fraud |
| Marketing / Analysis | Meta | sb | 2 years | Stores browser details |
| Marketing / Analysis | Meta | *_fbm_ | 1 year | Stores user details |
| Marketing / Analysis | Meta | wd | 1 week | Sets screen resolution |
| Marketing / Analysis | Meta | act | 90 days | Keep user logged in |
| Marketing / Analysis | Meta | c_user | 90 days | Store unique user ID |
| Marketing / Analyse | google ads | _gcl_gb | 90 days | Supports conversion tracking (i.e., measuring the success of advertising campaigns). The cookie helps link a conducted advertising campaign (e.g., an ad click) to a later action (e.g., a purchase or registration). This allows potential conversions to be assigned to the respective campaign and the effectiveness of advertising measures to be evaluated. |
| Marketing / Analyse | google ads | _gac_gb_<wpid> | 90 days | This cookie is used in connection with Google services. Its main function is to store campaign information that helps link and measure a Google Ads-initiated campaign and a later conversion (e.g., a purchase or registration). Specifically, it stores details that allow marketing performance to be traced, which is important for measuring success and optimizing advertising campaigns. |
| Marketing / Analyse | google ads | _gcl_aw | 90 days | This cookie is used by Google Ads and primarily serves conversion tracking. This means it measures the impact of advertising campaigns by storing whether and how users perform a specific action (e.g., a purchase or registration) after clicking an ad. |
| Marketing / Analyse | google ads | GCL_AW_P | 90 days | This cookie is generally used in connection with Google advertising services and primarily serves conversion tracking. It helps measure the success of advertising measures and assign conversions (e.g., purchases or registrations) to a specific campaign. |
| Marketing / Analyse | google ads | _gcl_gs | 90 days | The _gcl_gs cookie is used by Google services (e.g., within the scope of Global Site Tags) and is usually one of the cookies used for conversion tracking. |
| Marketing / Analyse | google ads | _gcl_ag | 90 days | This cookie is used by Google advertising services and mainly functions to collect conversion-related information. |
| Marketing / Analyse | google ads | Conversion | 90 days | This cookie serves to record whether a user has performed a desired action (such as a purchase, registration, or download) after specific interactions (e.g., a click on an advertisement). |
| Marketing / Analysis | Google Analytics | _gid | 1 day | Counts and tracks page views |
| Marketing / Analysis | Google Analytics | _gat | 1 year | Stores anonymized statistics |
| Marketing / Analysis | Google Analytics | _ga | 2 years | Counts and tracks page views |
| Marketing / Analysis | Google Ads | _gcl_au | persistent | Stores and tracks conversions |
| Marketing / Analysis | Tradedoubler | tluid | 30 days | Identify the visitor and optimize advertising relevance by collecting visitor data from multiple websites. |
| other | YouTube | YSC | Session | Stores unique user ID |
| other | YouTube | PREF | 1 year | Tracks visitors across web pages |
| Marketing / Analysis | taboola.com | taboola_fp_td_user_id | 1 year | Attribution of user visits to measure marketing campaign performance. |
| Marketing / Analysis | taboola.com | t_gid | 1 year | Attribution of user visits to measure marketing campaign performance. |
| Marketing / Analysis | taboola.com | taboola_select | 1 year | Attribution of user visits to measure marketing campaign performance. |
| Marketing / Analysis | _rdt_uuid | 90 days | Used to attribute conversions on Reddit Ads. |
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